MBA in Marketing

Program Overview

The Master of Business Administration with a concentration in Marketing gives students a broad-based competency in leadership, problem-solving, and strategic management skills along with key topics in marketing. Students gain skills with specialized education in the areas of digital marketing and analytics, sales management, and strategic brand management. Graduates of this program are qualified for careers including advertising manager, director of marketing, public relations manager, marketing research analyst, and more.

Because this program features open educational resources (OER), students can also save significantly on the cost of textbooks during the course of their degree.

Textbook Free Learning

Why Earn an Online Marketing MBA?

A Marketing MBA can be your route to a new job opportunity or promotion, and it can help you earn a higher salary. When you specialize your education with a concentration in marketing, you’ll be prepared for a number of careers in advertising, marketing and more. According to PayScale, employees with an MBA and at least five years of work experience earn a median salary of $75,706. After a decade of experience in the workforce, that salary may rise up to $98,464.

What Will I Learn?

In the online Marketing MBA program from Rivier University, students will develop a deep knowledge of core business functions and processes as well as dedicated courses in marketing including:

  • Digital Marketing and Analytics
  • Strategies of Innovation
  • Organizational Dynamics
  • Project Management
  • Strategic Brand Management

MBA Concentrations

With concentrations available in three in-demand fields, our online MBA programs give you the skills you need for ongoing success. Explore our other MBA concentrations:

Why Choose Rivier?

Rivier University offers a high-quality education grounded in real-world skills, offered in a flexible and convenient online format.

Multiple term starts, a generous transfer credit policy and competitive tuition rates are all designed to help you start and finish faster. Rivier University has been educating students to transform the world for more than 80 years, so you can trust you will receive a high-quality education in a format designed to guide you succeed.

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Rivier’s undergraduate business programs in business administration, business management, finance, and marketing as well as the University’s Master of Business Administration programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP, 11520 West 119th Street, Overland Park, KS 66213, (913) 339-9356,

  • Next Start Date: July 8, 2019
  • Est. Program Length: 2 years
  • Credit Hours: 36
  • Course Length: 7 weeks

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Save $1,500 with Open Educational Resources

Open Educational Resources Badge

The instructors in the online MBA in Marketing program at Rivier use Open Educational Resources (OER) in place of traditional textbooks. This means digital, openly licensed content is available free of charge to students.

Because OER can be easily customized for a specific course or topic, they allow our instructors to select innovative content from multiple authors and perspectives. In addition, OER often feature multimedia and other progressive elements, so students can learn with interactive and engaging course content. At Rivier, this means that you can save about $1,500 during the length of your program.

Course Map

The MBA in Marketing requires 36 credit hours for completion and tuition is $595 per credit hour.

Core Courses
  • BUS 510 Accounting for Managers: 3
  • BUS 523 Marketing and New Product Development: 3
  • BUS 529 Economic Analysis: 3
  • BUS 550 Global Finance for Managers: 3
  • BUS 574 Project Management: 3
  • BUS 644 Risk Management and Decision Making: 3
  • BUS 779 Strategies of Innovation: 3

Choose two of the following:

  • BUS 502 Business Research and Communications: 3
  • BUS 560 Organizational Dynamics: 3
  • BUS 675 Operations and Quality Management: 3

In addition to required MBA coursework, students in the online marketing concentration will complete 9 credits of electives to further specialize their education.

  • BUS 581 Digital Marketing and Analytics: 3
  • BUS 680 Sales Management: 3
  • BUS 687 Strategic Brand Management: 3

Admission Requirements

Rivier University operates on a rolling admissions system. Students may apply for admission at any time and are notified of acceptance within two to four weeks from the date their application is completed.

A minimum cumulative GPA of 3.0 is required for admission into the MBA program; applicants whose GPA falls below this minimum will be evaluated and may be considered for admission.

Applicants must submit one letter of recommendation.

Transfer credits from regionally accredited two- and four-year institutions are accepted. To transfer credits, you should request that your official transcript be sent to Rivier University, C/O The Learning House, 32 Mount Joy Street, Suite 300, Mount Joy, PA 17552. Your advisor will review transcript and determine how many credits are transferable to your chosen program of study.

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How to Apply

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Submit transcripts from every accredited postsecondary college or university attended.*

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* Submit high school transcript or GED; unnecessary if you have an associate degree.